Communications

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Shaping the narrative on abortion rights and access

While access to abortion is protected in Canada, not everyone who needs an abortion can get one, and public opinion has been affected by ideological shifts in Canada and abroad. Frédérique Chabot, director of domestic health promotion at Action Canada for Sexual Health & Rights, talks about policy goals, framing the case for increasing access, and the need to dispel harmful narratives.

From storytelling to rights-based participation

The meaningful participation of people and communities with lived experience is key to a human-rights-based approach to poverty. Storytelling is a start, but it is only one side of the process, says Maytree’s Elizabeth McIsaac. We need to think deeply about how we receive those stories and incorporate people’s expertise into decision-making, she says, and we will improve our practice if we admit that we have lots to learn.

Shifting the conversation: How the sector is using narrative change to advance social change

Changing the way people think about an issue is a precondition to mobilizing action on it. But which organizations have institutionalized narrative change practices as a strategic priority, and how is that playing out day-to-day? How many non-profits are doing the deep listening necessary to understand how audiences perceive their issues, and developing strategic messaging that can shift the conversation?