Responsive
Our role is to be of service to the charitable and non-profit community in Canada in all its diversity. Community-centred journalism principles guide our approach – we are by and for the sector. For us, that means we want our writing to be an “act of care,” not transactional or extractive. We work hard to listen to and participate in the sector, to ensure that our writing reflects the needs and perspectives of the whole community.
Our stories come from both professional journalists and people in the sector on subjects of interest to the sector. The purpose of our writing is to inform, enrich discussions and debate, and support solutions and opportunities for change.
Rigorous
We cover our topics with breadth and depth, considering subjects from a range of perspectives. We don’t look for quick solutions; we spend the time and effort necessary to truly understand something and communicate it clearly to our audiences. We fact-check our stories to ensure that they are accurate and fair.
Independent
We maintain full editorial independence from any funding sources or other partners and affiliates. If a funder has supported a particular series or topic, we include this information clearly within the article(s). Funders and partners do not review articles ahead of publication. We focus on maintaining trust with readers, collaborating with sector partners, pushing the dialogue, fostering debate, and holding the sector accountable.
Collaborative
We believe in people, individually and collectively, and are optimistic in our ability to find ethical and rational solutions together. We participate as part of the community in events and collaborations to identify topics and writers and learn together. We are committed to building trust and good relationships across the sector.
Inclusive
We strive to share stories that reflect the diversity and richness of the sector and cover issues of equity and exclusion within the sector and the communities it serves. We actively seek out voices and topics that are often underrepresented in the sector and society. We treat interviewees with care because we know that sometimes it is their first time speaking with a journalist. We track our sources, writers, and contributors to hold ourselves accountable and ensure that our writing reflects these intentions. We treat sources with care.