Communications work is a core component of organizational trust, Chioma Orji argues, but is often treated as an afterthought in organizations with limited capacity. She introduces the “trust visibility model” and breaks down how even small teams can build sustainable communications systems.
As non-profits consider how to strengthen capacity for the future, communications warrants attention at the executive level. It isn’t something to deploy at the end of a process; it’s a strategic lever in how trust is built, tested, and sustained from the start.
By integrating ethical storytelling into their fundraising and communications practices, organizations can build trust, celebrate complexity, and restore dignity, Tanya Rumble says.
For Claire Nest, trust is the key to working well with illustrators – and impact is the result.
Maïa Faddoul’s bright colours, cheerful patterns, and uplifting depictions of human courage and connection are often in the service of community and rights organizations.
Illustrator and anthropologist Julien Posture discusses how human misunderstanding and machine learning devalue creative labour.
Une campagne de sensibilisation d’Action Canada lutte contre la polarisation et la mésinformation en faisant appel au contact humain et à l’empathie, et en incitant les gens à avoir des conversations dans la vie réelle avec des personnes de leur entourage. Cet article explique comment l’organisme a réalisé son objectif, de la conception à l’élaboration de la stratégie, en passant par la direction artistique et la mise en œuvre.
An Action Canada public awareness campaign combats polarization and misinformation through human connection and empathy, by motivating people to have real-life conversations with people in their lives. This article explains how they did it, from conception through strategy, creative direction, and deployment.
