Maïa Faddoul

Maïa Faddoul

Maïa Faddoul is an illustrator and designer from Montreal. She loves creating empowering, bright, and colourful imagery, often with an important message behind it.

Work by Maïa Faddoul

Shifting the conversation: How the sector is using narrative change to advance social change

Changing the way people think about an issue is a precondition to mobilizing action on it. But which organizations have institutionalized narrative change practices as a strategic priority, and how is that playing out day-to-day? How many non-profits are doing the deep listening necessary to understand how audiences perceive their issues, and developing strategic messaging that can shift the conversation?