Social Media: Lessons From The “Front Lines”—One Engo’s Foray Into The Brave New World Of Social Media

The organization I work for, the Canadian parks and wilderness society (CPAWS), is facing the same challenges as many other NGO’s these days—our tradition—al donor base is aging and the response rate to our direct mail prospecting campaigns is declining slowly but surely. But it’s not just funding to keep our organization growing that motivates…