Watch Out, Corporates: Canada’s Charitable Sector, Once Reluctant to Embrace Digital Transformation, is Now Competing for its Share of Eyeball Time

At the end of 2019, the San Francisco-based tech giant Salesforce invited more than 5,500 non-profit professionals to attend more than 300 sessions focused specifically on the sector at its annual mega-conference: Dreamforce. It might be Salesforce’s ideal market. For one thing, it’s enormous, making up 8.5% of Canada’s GDP and employing more than two…