Funding Social Innovation: How Do We Know What To Grow?

“… more people today have the freedom, time, wealth, health, exposure, social mobility, and confidence to address social problems in bold new ways. Supply is up; so is demand” (Bornstein, 2007, p. 7). Introduction Social innovations abound. In every Community, and perhaps in all times and places, human beings seek to solve problems. In doing…

Social Media: Lessons From The “Front Lines”—One Engo’s Foray Into The Brave New World Of Social Media

The organization I work for, the Canadian parks and wilderness society (CPAWS), is facing the same challenges as many other NGO’s these days—our tradition—al donor base is aging and the response rate to our direct mail prospecting campaigns is declining slowly but surely. But it’s not just funding to keep our organization growing that motivates…

Staying Relevant in the Face of Demographic Change

This article was developed from a presentation to the Annual General meeting of the Canadian Centre for Philanthropy on December 6, 1999 in Toronto. I am no expert in fundraising or ethnic marketing or any such specialized subject. This article is based on my experiences since arriving in Canada about 16 years ago. It draws on…

Cause-Related Marketing: Ethical Practice or Exploitive Procedure?

Introduction The growth of cause-related marketing (CRM) has been phenomenal; however, the question remains whether or not this technique is “strategic” philanthropy or only exploitive business self-interest. Consideration of whether CRM is ethical, or can be ethical, has important implications for how this tool is used by marketers and not-for-profit organizations and for the establishment…